A President's scholar in Design & Multimedia from Lim Kok Wing University of Creative Technology, Keeta began her career as a post-producer at leading post-house Asia Pacific Videolab, but later found her calling as a writer, a passion she has had since the age of 16, when she landed her first job as a part time writer for NST's Youth section.

A recent recipient of a scholarship to study screenwriting at the New York Film Academy, Keeta has conceptualized and written various TV/Radio Ad Scripts and Corporate Video Scripts for clients such as Bank Simpanan Nasional, Barisan Nasional, SIRIM, MARDI and Ericsson Malaysia. She has also written scripts for TV Dramas and Lifestyle Programmes in both English and Malay.

Keeta created and conceptualized Avant Garde Studios' two flagship animation projects, "Ninja Cat Ichi, Ni, San!" and "Knowsy Nina Wants To Know", both of which are currently in production. Keeta also co-wrote and assistant-directed "The Case Of Adi Aziz", a short film that won 5 awards at the Kuala Lumpur 48hr Film Competition and was screened in Taos, New Mexico in March 2012.